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Startup CEOs: Step Up Your Game on Social Media

Attracting strong tech talent is hard, especially if you are leading an early-stage company. Companies that spend time building their reputation through employer branding have an advantage, but with limited resources, they need to get creative. If you are a start-up CEO, it may be time to pitch in by stepping up your game on social media.

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Pivot + Edge Builds Employee Advocacy App

Employee advocacy is an essential component of recruitment marketing, but getting employees engaged is tough. Pivot and Edge teamed up with students at Algonquin College and Carleton University to create an application to help businesses boost employee advocacy through gamification, and improve their recruitment success.

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Covid-Working

Use COVID-19 to Improve Your Recruitment Process

Teresa Tam’s recent announcement on the continuation of COVID-19 restrictions may have some business owners wondering how they can continue to attract employees when they cannot use pre-corona tactics. Getting creative with a new employer value proposition (EVP) may be daunting, but it is not impossible. Check out our blog post to learn how to adjust your EVP so that it responds to the pandemic in a way that allows your hiring to excel, not falter.

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